Snapchat gay dating
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Chappy cuts cost per install in half on Snapchat
The Story
Chappy is a queer men’s dating app that promotes harmless connections and meaningful relationships. The corporation sought to navigate app installs below its target CPI while bringing in new users and building the trademark among its goal demo — males ages 18 to 25 in the US, Canada, and UK. In command to reach its audience and reach its goals at scale and minor cost, Chappy came to Snapchat to launch a series of Snap Ads.
The Solution
Rather than produce a video ad that looked like a professional ad, Chappy created fun videos that looked and felt like Snaps people would normally mail to friends. Each video ad featured Chappy’s relatable trademark ambassadors talking about why they like the dating service.
The video creative followed Snapchat’s creative foremost practices, which includes using a verbal call-to-action that prompts Snapchatters to swipe up and download. And with the help of Snap Publisher — Snapchat’s online tool for creating vertical video ads — Chappy could easily overlay its logo and a “download" button to its video creative. Snap Publisher also allowed Chappy to quickly design a variety of Top Snaps, which let it
Snap Chat IPO
It’s borderline annoying because how do you value something with no profits?
There’s no point to valuing snapchat because the stock will trade at a stupidly high premium regardless. Fitbit at one show was trading at 90x earnings. How does that make instinct for a company with weakening margins and stalled growth?
I concur - that valuation made absolutely no sense for FIT and ultimately that’s why the stock crashed! The analyst expectations out of the gate were totally insane and ultimately wrong, since as you said growth did stall and margins got eroded.
You’re making a similar bet in a sense with SNAP - that they can grow from negative gross margin in 2016 to 70%+ in 2020 and 100%+ revenue CAGR between now and that time. It’s far from a given unless they can re-accelerate active user expansion, and even if they perform that’s no small feat with respect to profitability since they went IPO with like 10% of FB’s active user anchor when FB went public, and it’s hard to say whether SNAP’s renting of datacenters (rather than owning them) creates a longer-term competitive disadvantage vs. FB and GOOG who actually hold the most valuable asset there is:
#LGBT: How To Find Lgbtq+ Users On Snapchat
This channel is for all users of Snapchat. Share your snapchat photos and combine hashtags accordingly.
Channel Rules:
- Real photos only. e.g. selfies.
- No nudity.
- All other photos will be deleted.
Hashtags:
Add hashtags that is relevant to your publish. If you add a hashtag that is not appropriate for your share, your post might be deleted.
Example Hashtags:
- #Girls - photos of girls on snapchat
- #Guys - photos of guys on snapchat
- #Creative - resourceful photos on snapchat
What is Snapchat?
Snapchat is a photo and video messaging application available in iPhone and Android. Using the Snapchat, users can take photos, record videos, add write and drawings, and dispatch them to a restricted list of recipients. These sent photographs and videos are known as "Snaps". Users set a period limit for how prolonged recipients can view their Snaps, after which they will be deleted from Snapchat's servers.
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Snapchat is the most popular mobile messaging app right now with millions of messages (snaps) sent everyday. Dizkover Snapchat channel right